Influencers don’t always have mass followings on Twitter or lots of Facebook friends. They are not necessarily celebrities either. They are more often experts. A study in the UK found that “most “influential” users on Twitter were actually people with much lower profiles but who were experts in their own fields rather than celebrities with the most followers,” (see Popular Twitter celebrities ‘hold no influence’ online.) The rules for seducing influencers include: do not use sales techniques on influencers, do not market to influencers or be pushy, help influencers connect with other influencers, and be selective: choose your influencers carefully. For more articles about a related topic, see also Ashton Kutcher Has Little Twitter Influence [STUDY] and Guy Kawasaki: Marketing to the New Influencers
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